Note to Potential Participants: This workshop will be at UAC 2012, but I will be doing a test run in New York City at 1 pm on Monday, Feb. 27, 2012, hosted by Nightlight Astrology. There are still a few places in the class available. Write to nightlightastrology@gmail.com for more information.

Eric Francis.

How do you write astrology in a way that others understand you? First you must understand the chart, then express it in ways that don’t rely entirely on astrological references. Metaphors, descriptions of form, color and other sensory data, and most of all, a cohesive narrative will help you relate to your readers and clients. Eric Francis, founder and editor of Planet Waves, has been developing astrology content on the Internet since its nascent days. His articles present world events as personally relevant experiences, and reveal how and why readers can participate in seemingly global changes.

In this workshop he will cover how to write astrology for novices that also breaks new ground and makes sense to those advanced in the field. We will work on the details of description, of phrasing ideas in an understandable way, what you assume your reader knows, and how to tell when you have a good idea to work with. Eric’s central idea is that the best way to ‘market’ your website is with excellent content.

If you’re going to be at UAC, come a day early and catch this workshop on May 23. It’s part of a full-day presentation being taught by Eric with Donna Woodwell. Here is the official website. Eric will also be on the AFAN media panel, which will guide astrologers in handling TV, magazine and newspaper reporters.

Eric Francis is an investigative reporter, photojournalist and essayist who has been a practicing astrologer since 1995. He’s a specialist in new planetary discoveries. He has written for many magazines and newspapers in North America, Europe and Australia, as well as for Astrology.com, StarIQ.com, Rob Brezny’s Televisionary Oracle and many other astrology websites. He’s taught astrology in England, Canada and across the United States at many conferences and events.